South American Chargrill and Burgers -

The Eatery @ Eastridge 

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Client: Nazar Group

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Senior Art Director: Hayley Brown

Brand Developer, Junior Art

Director: Cara Marx

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Alex Isik wanted to venture into South American territory for their new venue at The Eatery @ Eastridge. 

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We developed a strong, simple, and confident concept mirroring the simple, bold flavours of a South American Barbecue, which would be the centre piece of the venue. 

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We clad the surfaces with charred cedar slats, honouring the food offering. We kept the logo minimal, focusing on the 3D copper lettering backlit to show the charred cracks of the timber behind. Strong and understated, Noa Chargrill and Burger showcases the beauty of simplicity. 

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