Federal Delicatessen - Federal Street

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Client: Al Brown 

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Senior Art Director: Hayley Brown

Junior Art Director: Cara Marx

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I've always enjoyed working for Al Brown. There's bound to be something odd and exciting in store for us to create. 

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Hayley Brown has been working with Al for many years now and we have a great understanding of his brand and his expectations. We've handled Fed and Depot's hallway art wall curation, framing,  customised menu cabinets, hand painted signage, and my personal favourite: the Fed Deli / Depot bathroom upgrade. 

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We didn't have the luxury of closing the bathrooms for an upgrade, so we had to quick and effective for the turn around. We started with a new colour palette. Sage green and black lacquer for the Men's bathroom. Dirty pink and black lacquer for the Ladies. To add a conversation starter, we created bespoke curio cabinets filled with toiletry and beauty collectables from the 1930's to 1950's. We sourced over 140 unique items over 3 months. From vintage enimas and nipple caps, to obscure ointments, to hand engraved shaving brushes. The end result has led to significantly extended periods in the bathrooms, looking over all the weird and wonderful items most of us have never seen before. 

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We also made a series of vintage barbie doll portraits for the Woman's bathroom and candid photography of everyday tomfoolery in the Men's bathroom. Curated by Hayley. 

 

The pigeon hole cabinet actualised by Terry Neale Furniture.