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- THE NORTH WOOD FACTORY -

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500 TERRY FRANCOIS STREET SAN FRANCISCO

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MON-FRI 7AM-10PM | SATURDAY: 8AM-10PM

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Ferizas Kitchen

Concept Development, Brand Development, Project Management, Art Direction, Graphic Design, Dressing 

Feriza's Kitchen, Gozleme & Bar. North Wharf

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Client: Nazar Group

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Senior Art Director/ Project Manager: Hayley Brown 

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Junior Art Director/ Brand Developer: Cara Marx 

Alex Isik, wanted to gift his sister a restaurant, a gesture of thanks for the care and support she has given him in his life. Of course, we had to name the venue after her. The concept was themed around the opulence of the Ottoman Empire, combined with Alex and Feriza's favourite dishes from their home in Divrigi, Turkey. 

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The colour palette and textures were based on the plumage of a peacock. Rich teals, emerald greens, midnight blues and soft dusty pink highlights. 

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The Logo represents Alex and his sister in an embrace. 

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We had a traditional portrait of Feriza commissioned. We designed a custom chandelier which was made in Turkey. We had custom furniture, glassware and tableware created. Not to mention hand rendered Venetian plaster accents on the feature walls. These additional details assisted in creating a unique atmosphere celebrating the feminine beauty and heritage of Feriza, the owner. 

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